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With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for still and video shooting.
Unparalleledimage quality
The rear-exposed 33-megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity, and highly accurate color reproduction, combined with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light.
In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to this format's inherent 4:2:2 color sampling and 10-bit color depth, even the finest gradations are reproduced naturally and realistically.
The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress Type A memory cards. This means that high read and write speeds are also possible without any problems.
Improved selection and editing
The Sony 7 IV offers ten unique in-camera presets for photos, videos, and livestreams. So you can create your own individual picture looks already in the camera and share your images with the world quickly and easily without any complex post-processing.
The optionally adjustable Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.
Autofocus rethought
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (human, animal and bird) thanks to the latest real-time tracking technology and reliably keeps them in focus. Even with fast and unpredictable movements. Via touch, real-time tracking can be easily applied to any subject in the frame and activated in addition to eye autofocus when detecting eyes.
Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or a user-defined subject tracking sensitivity, offer new, creative possibilities in video composition.
The powerful memory buffer allows up to 800 frames at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions, ensuring a clean switch between auto and manual focus.
Intuitive Operation
With a fast and sharp 3.69 million-dot Quad VGA OLED electronic viewfinder, a new 3-inch tiltable touch screen, and a built-in 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.
The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rear dial can be individually assigned to suit your needs. A special mode dial for allows you to quickly and easily switch between photo/video/slow-motion and time-lapse shooting.
High-quality video recording
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Discerning filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling, and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without much post-production effort.
The α 7 IV also offers unique video tools such as a Digital Focus Map and innovative Breathing Compensation, available only on Sony E-mount lenses. Thanks to the heat dissipation structure, video recording over a long period of time is no problem.
Shake-free images
The built-in 5-axis optical image stabilization (IBIS) ensures shake-free images. When shooting handheld video, the Active mode provides reliable support and compensates for camera shake. But shake can also be eliminated afterwards thanks to the recording of gyro and lens data.
Live streaming made easy
With the Alpha 7 IV, stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest Generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.
More power for high-quality shooting
In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB port and AC adapter. For even longer shooting time, the camera can be connected to a charger or portable battery via the USB-C port.
Cutting-edge Technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel lens and camera development. Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.
With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for still and video shooting.
Unparalleledimage quality
The rear-exposed 33-megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity, and highly accurate color reproduction, combined with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light.
In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to this format's inherent 4:2:2 color sampling and 10-bit color depth, even the finest gradations are reproduced naturally and realistically.
The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress Type A memory cards. This means that high read and write speeds are also possible without any problems.
Improved selection and editing
The Sony 7 IV offers ten unique in-camera presets for photos, videos, and livestreams. So you can create your own individual picture looks already in the camera and share your images with the world quickly and easily without any complex post-processing.
The optionally adjustable Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.
Autofocus rethought
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (human, animal and bird) thanks to the latest real-time tracking technology and reliably keeps them in focus. Even with fast and unpredictable movements. Via touch, real-time tracking can be easily applied to any subject in the frame and activated in addition to eye autofocus when detecting eyes.
Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or a user-defined subject tracking sensitivity, offer new, creative possibilities in video composition.
The powerful memory buffer allows up to 800 frames at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions, ensuring a clean switch between auto and manual focus.
Intuitive Operation
With a fast and sharp 3.69 million-dot Quad VGA OLED electronic viewfinder, a new 3-inch tiltable touch screen, and a built-in 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.
The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rear dial can be individually assigned to suit your needs. A special mode dial for allows you to quickly and easily switch between photo/video/slow-motion and time-lapse shooting.
High-quality video recording
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Discerning filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling, and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without much post-production effort.
The α 7 IV also offers unique video tools such as a Digital Focus Map and innovative Breathing Compensation, available only on Sony E-mount lenses. Thanks to the heat dissipation structure, video recording over a long period of time is no problem.
Shake-free images
The built-in 5-axis optical image stabilization (IBIS) ensures shake-free images. When shooting handheld video, the Active mode provides reliable support and compensates for camera shake. But shake can also be eliminated afterwards thanks to the recording of gyro and lens data.
Live streaming made easy
With the Alpha 7 IV, stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest Generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.
More power for high-quality shooting
In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB port and AC adapter. For even longer shooting time, the camera can be connected to a charger or portable battery via the USB-C port.
Cutting-edge Technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel lens and camera development. Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.
Versatile, compact and fast! With the Sigma 24-70mm f/2.8 DG DN Art, another fast standard zoom joins the family after the 14-24mm f/2.8 DG DN. It can be used for almost all areas. From landscape photography, to travel photography, to portrait and even macro photography - with this Lens you gain the perfect, constant companion.
In addition to Super Multi-Layer Coating (SML), the 24-70mm DG DN | Art also features Sigma's proprietary Nano Porous Coating technology. An applied silicon dioxide layer ensures that light can enter the glass without scattering. The result is crisp, clear, high-contrast photos without flare or ghosting. This is especially useful for backlit shots. Chromatic aberrations are virtually non-existent with this Lens, due to the combination of multiple lenses, including two SLD and six FLD lenses, with varying degrees of dispersion.
The close focus distance of the Lens depends on the focal length. If you shoot at 24mm, the closest focusing distance is 18cm, a value usually found in macro lenses. At 70mm, the value is 38cm. Whether wide-angle or telephoto, the reproduction scales of 1:2.9 or 1:4.5 offer you numerous possibilities to give free rein to your creativity.
This Lens offers circular bokeh thanks to its 11 built-in aperture blades. As a result, making the subject stand out from the background with the f/2.8 aperture is buttery smooth throughout.
With a length of 12.5cm and a weight of 830g, the 24-70mm f/2.8 DG DN Art is quite average among classic standard zoom lenses. What you don't save directly in size and weight, however, is made up for by the fact that it covers a wide range of uses, saving you from having to travel with multiple Lenses. An AF/MF switch, which many conventional lenses from SIGMA also feature, is also present. The controls, such as the zoom ring and focus ring, are characterized by a pleasant feel. A solid brass bayonet also adds to the longevity of the Lens. Autofocus can be turned off by pressing the AFL button. In combination with some cameras, the button's function can be individualized via the menu.
No matter the weather, the 24-70mm DG DN | Art is equipped against it! The Lens's robust construction protects it from dust and splashing water, allowing you to devote your full attention to photography regardless of the field of use or environment.
Art
The Art product line stands for sophisticated optical performance and high expressiveness, and is suitable for special artistic expression.
The lenses in this product line have been specially designed for users who value a creative, dramatic result more than compactness and versatility.
With amazing imaging performance that meets the highest standards, these lenses are not only suitable for landscapes, portraits, still lifes, close-ups, or even snapshots, but are also excellent for the kind of photography that awakens the artist in you.
DG
DG Lenses - SIGMA's DG lenses are designed for demanding use on digital cameras with sensors up to 24x36mm (colloquially known as full-frame). By using state-of-the-art coating processes, ghosting caused by reflections on the sensor surface is successfully eliminated, while at the same time achieving balanced colors and superior optical performance.
Since these Lenses also illuminate the analog film format 24x36mm, their use is also possible on some suitable analog cameras, although we ask you to consult us on a case-by-case basis.
DN
DN Lenses - High performance lenses designed exclusively for mirrorless interchangeable lens cameras. The latest technology in lens development ensures high optical performance, compact design and quiet autofocus. Excellent telecentricity guarantees sharp and high-resolution image quality across the entire image plane.
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